Winter athletes have a significant opportunity to build a dedicated following leading up to the Sochi Winter Olympic games by beginning now.
Envision yourself at the Olympic Games representing you country with a wonderful, supportive following wishing you well, taking this journey with you and learning more about your awesome sport. Who knows what amazing opportunities could come from you sharing your journey.
Your experiences are unique and interesting. Folks want to go on this journey with you. Think about the positive impact you can have on your story, the story of your team and the story of your sport. Building your following with authentic posts over social media channels is one way to achieve this goal.
One of the most powerful, influential and moving mediums on the internet are photographs. Especially of authentic behind-the-scenes moments in your daily lives. They are quick and easy and you’re already posting them, so it’s a very simple way to share. Facebook has even begun to automatically privately upload your images by "Sync."
Make only certain photos are public and shareable with your Sport’s main page.
- First open up the photo you’d like to share.
- Then select the small icon next to the date to change the privacy settings.
- Select the option to change the privacy setting.
- Hit save and now only that particular photo can be seen publicly and made shareable by the Sports organization, your subscribers, fans and friends of your fans and your own friends.
Types of posts to create through your Active World Cup/Competition season –
Travel days –
Arrival – let your folks know you've arrived safely
First course walk – first impressions
Group photos with your team and with other athletes
Favorite foods, special treats you can only have in the location
What inspires you?
What is so special about the location?
What is your history there?
How do you prepare? What are your rituals?
Race day – weather, prep,etc
Podium (even if you are not on it – congratulate the winners, it’s good sportsmanship)
Thank your supporters and sponsors – tag them in the post inline or by photo tag
And many more!
Pick 3/5 of these ideas and challenge yourself to post at least once per day or whatever goal you feel you can consistently achieve. Make sure to describe in positive detail what the picture is about, why it's interesting to you, why it might be interesting to us.
Here are a few tips -
1. Never criticize (even yourself), condemn or complain
2. Give honest sincere appreciation
4. Begin in a friendly way
5. Ask questions
6. Count your blessings
7. Let your natural enthusiasm shine
8. Follow other athletes who you think does a good job
9. Follow and re-post your teammate’s posts to build audience
Your honest, authentic and sincere sharing builds a dedicated following of fans and supporters which is especially important as we get closer to the Olympics in Sochi. If you have specific questions, I am happy to help!